CapRadio Network

Tap Into a Statewide Network of 50+ NPR Stations

CapRadio NETWORK web graphics_021924_CapRadio Network

50+ NPR Stations Covering 98% of California Counties

The CapRadio Network is a powerhouse collective of NPR stations that puts your brand message in front of an unrivaled audience over 1.5 million strong.

Just a single statewide or regional media placement can ensure your message is heard by your target audience. Whether you're looking for CEOs, civic leaders, techies, working moms, arts patrons, or more, we'll ensure your message resonates powerfully and effectively. 

Connect with us today to hear how we can elevate your brand. 

Targeting Made Easy

Reach the Entire State or a Specific Region

No matter the scale of your campaign — statewide or within one of three regions — at CapRadio, a single contact will manage all your needs.

CapRadio Network Map: Northern Stations

Northern California

NPR Stations

  • CapRadio
  • Jefferson Public Radio
  • North State Public Radio

Counties Covered

  • Alpine
  • Amador
  • Butte
  • Colusa
  • Del Norte
  • El Dorado
  • Glenn
  • Humboldt
  • Lassen
  • Mendocino
  • Modoc
  • Nevada
  • Placer
  • Plumas
  • Sacramento
  • Shasta
  • Sierra
  • Siskiyou
  • Solano
  • Sutter
  • Tehama
  • Trinity
  • Yolo
  • Yuba
CapRadio-Network-MCapRadio Network Map: Central Stations

Central California

NPR Stations

  • CapRadio
  • Central Coast Public Radio
  • KALW 
  • Northern California Public Media
  • NPR for the Monterey Bay Area
  • Valley Public Radio

Counties Covered

  • Alameda
  • Alpine
  • Amador
  • Calaveras
  • Colusa
  • Contra Costa
  • El Dorado
  • Fresno
  • Kern
  • Kings
  • Lake
  • Madera
  • Marin
  • Mariposa
  • Merced
  • Mono
  • Monterey
  • Napa
  • Nevada
  • Placer
  • Sacramento
  • San Benito
  • San Francisco
  • San Joaquin
  • San Luis Obispo
  • San Mateo
  • Santa Clara
  • Santa Cruz
  • Sierra
  • Solano
  • Sonoma
  • Stanislaus
  • Sutter
  • Tulare
  • Tuolumne
  • Yolo
  • Yuba
CapRadio Network Map: Southern Stations

Southern California

NPR Stations

  • Empire Public Radio
  • KCLU Santa Barbara
  • KCRW Santa Monica
  • NPR for Southern California
  • San Diego Public Radio

Counties Covered

  • Imperial
  • Kern
  • Los Angeles
  • Orange
  • Riverside
  • San Bernardino
  • San Diego
  • San Luis Obispo
  • Santa Barbara
  • Ventura
Meet The NPR Audience

Informed, Engaged, and Ready to Act

NPR listeners are some of the most discerning, influential, and community-oriented audiences available to brands today. Companies sharing their marketing message through sponsorship are seen as credible, high-quality, and committed to strengthening their local communities — inspiring listeners to take action.

The following showcases key statistics on the power we can bring to your next marketing campaign.

Image of CapRadio Network listeners

84%

Take action in response to NPR sponsorship messages

68%

prefer to purchase products and services from public radio sponsors

72%

hold a more positive opinion of a company that supports public radio

Key Influentials
 
  • Business Leaders

  • Lifelong Learners

  • Civic Leaders

  • Tech Trendsetters

  • Sustainability Champions

  • Cultural Connoisseurs

Icon of a professional female business leader

NPR has a high concentration of listeners who are professionals and workplace leaders in both the public and private sectors.

  • 36% more likely to be in a president role
  • 43% more likely to be in a vice president role
  • 57% more likely to be in a CEO role
  • 83% more likely to be top management
Icon of a professional, educated male business leader

The NPR audience is highly educated. Their dedication to public radio is indicative of a broader commitment to learning throughout their lives.

  • 157% more likely to have a post-graduate degree
  • 244% more likely to have a doctorate degree
  • 93% consider continued learning very important
Icon of a female civic leader

NPR listeners are highly engaged in their communities. They are vocal advocates for causes they support. Their strong community ties give them inordinate influence in their social and political networks.

  • 146% more likely to serve on a committee for a local organization
  • 234% more likely to have been an active member of any group that tries to influence public policy or government
  • 60% more likely to have voted in a Federal, State or Local election
Icon of a male tech-minded professional

NPR listeners are tech-savvy and appreciate the value technology adds to their lives.

  • 58% more likely to work in MIS, IS, IT, Networking or Technology-related jobs
  • 53% agree that when they find a technology product they like, they tend to recommend it to people they know
  • 65% are willing to pay more for top quality electronics
Icon of a casual looking female representing an interest in sustainability

NPR listeners are highly environmentally aware and take this into consideration when making life choices. This is reflected in the products they buy and the actives in which they participate.

  • 75% believe preserving the environment is important
  • 143% more likely to have made a contribution to an environmental organization
  • 276% more likely to participate in environmental groups or causes
Icon of a business casual female representing interest in culture

NPR listeners have a curiosity about the world around them and are more interested in experiencing other cultures than the average American.

  • 47% more likely to go to museums
  • 56% more likely to go to live theater
  • 40% have travelled abroad in the past 3 years

Sources: Kantar / Lightspeed Research, NPR State of Sponsorship Survey, Jun 2023. MRI-Simmons Doublebase Fall 2022, Base: Total U.S. Adults



Start a Conversation

Our team of seasoned marketing experts is here to help your brand make a mark in our community of thinkers and doers. 

Whether it's local, regional, or statewide, your campaign deserves the precision and passion we bring to the table.

Connect with us today to learn more.