A Monthly Multimedia Audience of 651K+
The CapRadio multiplatform approach amplifies your message by seamlessly integrating advertising, branding and social responsibility across our ecosystem of engaging channels.
Connect With Influential Action Takers
The CapRadio / NPR audiences are choice consumers and influential leaders — ideal targets for your marketing campaigns. They eagerly support businesses that sponsor their local NPR station and amplify them across their professional and personal networks.
and they are more likely to be:
Holding a post-graduate degree
Working in professional and related occupations
Attending live theater, museums, operas, concerts, dances and ballets
Donating money to social care or welfare organizations
Donating money or time to environmental causes
Source: Kantar / Lightspeed Research, NPR State of Sponsorship Survey, Jun 2023
Tailored Campaigns From Local to Statewide
Whether it’s capturing local charm, creating regional buzz or building statewide awareness, our strategic campaigns are designed to connect you with your audience at every level.
Utilize CapRadio for campaigns targeted toward the Capital Area, Central Valley, North State and North Coast.
Utilize CapRadio Network for statewide campaigns or to target specific regions — Northern, Central and Southern California.
Learn more about CapRadio Network
Your CapRadio sponsorship expert helps you craft the perfect marketing message and choose the mediums that will serve your goals best.
Your marketing messages are placed across a strategic blend of radio, podcasts, digital ads, newsletters and more to extend reach and reinforce message frequency.
Our audience makes things happen. The built-in halo effect transfers the positive association our audience has for our station and its sponsors to your organization.
Frequently Asked Questions
When we first started underwriting with CapRadio, I could not believe the response — the texts, the phone calls, clients coming in saying “I heard you on CapRadio.” If CapRadio was a piece of jewelry, it would be a true one-of-a-kind.
Discover the Marketing Impact of CapRadio
CapRadio is a trusted and valued media source for a hard-to-reach audience — one that is influential, engaged, cultural and community-minded.
Connect with us to grow your brand reach through:
- On-air messaging
- Audio streaming pre-roll
- Website and app banner ads
- Events and more